Instagram is promoting a sisterhood consisting of young girls from different parts of the world who proudly call themselves 'Brown Girl' or Grasshopper Girls.
But who are they and what do they want?
Sanjana Nagesh, founder of the Instagram account Brown Girl Gang, says, "We are told we are 'too much', or that we are 'not so much', but Instagram now allows us to regain our culture and play with it. Opportunity and that's exactly what we are doing. '
With over 50,000 followers, from 'Wheat Girls' to 'Wheat Girls', this Australian woman has stepped into a growing market.
'I was scrolling on Instagram and I could see that women like me were doing a great job and our colorful South Asian heritage was also matched with modern pop culture, which was creating some amazing creations. And that's what I wanted to show. '
His database, which has been followed up from the US, India, Canada and the UK, has selected memes related to actress Mundy Keeling, social worker Jamila Jamil and several Bollywood stars. In addition, they include photographs of emerging artists, entrepreneurs and content creators on the Internet. And all they have in common is the 'Brown Girl
Sami is a copywriter in the advertising industry by profession. She was born in the United Kingdom and moved to the United States in childhood. On paper summaries, she posts new memes containing a mix of Indian and Western pop culture that captures new ideas from her Gujarati, Kenyan and Indian heritage.
She says that 'I wanted to make something' cool 'but something that could be different as well as other people like me. It should be something that combines Eastern and Western culture with which young Indigenous peoples have access. We are interested in modern culture and are mixing every modern thing with our traditions
The word 'desi', used by the Sami, is derived from the Sanskrit word 'country', which means country or country. It is used for people from South Asia who live outside their home country.
And given the millions of times used by BrownGirl # hashtags on Instagram and 58 million times for desi hashtags, it can be said that this group is not going anywhere.
Sanjana says, "Before that, you had to depend on movies and TV and women like us were portrayed as just one-dimensional characters and a connoisseur of stereotypes. It won't happen now. Now we are presenting our statements ourselves. '
Bowling Green State University professor Radhika Gajala in the US state of Ohio is investigating how South Asians are using digital media. She says she's not surprised by the 'Brown Girl' movement.
She says that Bollywood stars have long used the media, focusing on their brands, to promote a distinctive and controlled identity
I met many amazing and capable people who showed me what it means to be an Indian, a Pakistani or something. I was getting acquainted with this history and wanted to be a part of it. '
Older businessmen from Toronto say they take pride in calling themselves 'Brown Girl.'
He is a Tamil Canadian and is a graphic designer by profession.
She also runs an Instagram account Night Sarees where she posts prints and also displays clothing and badges she creates. She says her job is to "share that experience with everyone, through which people of color can go."
She says: 'When I was growing up, I used to make friends with other wheat-colored people. We came from a surprisingly diverse background and from different countries but there was a lot of similarity in our upbringing and our life experiences. I liked that we could harmonize with these cultural traditions
She says: 'Being brown is not a racial category. There is no census document that mentions any such race. But brown people are generally seen as immigrants, in general, and especially in the United States. We are now seeing more and more women using the word 'brown' to mobilize people and gain control of their own statements. '
Now through social media, these women are finding each other. Their social backgrounds are different and they live in other countries, but they are finding that there is something in common between them.
Pranavi says: 'Brown is an informal word. I'm a brown person. This is helpful for people who do not want to use the word 'desi' as it is a reflection of greater pluralism. This could include Indo Caribbean, Sri Lankan, Mix, and many other people. This is a great term.
'I don't think white people will use it but if they do, I personally wouldn't mind it. My experience is that this is not a derogatory word and no one has called me this way to say it. It's a 'cool' word
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